BEATBLOCKS LIVE
Interactive music installations, built for public spaces
BeatBlocks Live turns ordinary building blocks into music using AI and computer vision. No screens, no controllers, no instructions required. Installed at LEGOLAND Discovery Centres in Berlin, Boston, Shanghai and Birmingham, at the Science Museum, and at V&A Dundee - and played by more than 150,000 visitors worldwide.
visitors have played
150K+
brick interactions
6M+
4
LEGOLAND Discovery Centres
3
continents
< 1 hour
setup time
Giving a digital life to real-world objects
AI-Powered Interaction
Our technology gives digital agency to physical objects, enabling them to interact with software in new and dynamic ways. A single brick can become a drum, a piano, or a synthesiser — or a collection of bricks can become an entire band.
Beyond music, this technology opens up limitless possibilities for play, learning, and interactive storytelling. Instead of looking at digital experiences through screens, we bring interactivity into the real world, encouraging hands-on exploration and creativity.
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BeatBlocks tech turns real-world items into active, interactive elements — capable of triggering software responses in real time.
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It’s not only about beats — think education, storytelling, and immersive play that sparks imagination. From sound to storytelling, unlock endless possibilities for learning, play, and creative engagement.
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Ditch the screens. Get hands-on. Our tech replaces screens with physical engagement—encouraging creativity, movement and social interaction.
How it works
Instant, Intuitive, Interactive
Place a block on the play surface, and BeatBlocks Live instantly translates its position into music. Move, add, or rearrange pieces to shape the sound in real time.
Each colour represents an instrument — bass, drums, synth, melody — creating an accessible way to compose and collaborate.
Designed for immersive experiences
Versatile and Impactful
BeatBlocks Live is designed for museums, theme parks, music festivals, galleries, and immersive events.
Whether as a standalone attraction, a rotating exhibit, or part of a larger interactive installation, it offers an experience that resonates with visitors long after they leave.
When music and play come together, creativity has no limits.
Design & technology
Effortless, Adaptive, Engaging
Every part of BeatBlocks Live is built for effortless interaction.
Hardware: Modular play stations; Real-time LED feedback with tempo sync; Intuitive arcade-style controls.
Software: Instant AI composition; Customisable sound sets; Multi-sensory feedback; Gamification and Analytics options.
From museums to music festivals
Over 150,000 Visitors Worldwide
BeatBlocks Technology has featured in top cultural and educational spaces, including:
Science & Industry Museum, Manchester.
Science Museum, London
National Museum of Scotland, Edinburgh
SXSW, Texas – UK Immersive Futures Lab
BEYOND Conference, Edinburgh
Edinburgh International Science Festival
Creative Tech Scotland Gathering, EFI
Sonar+D, Barcelona
New Vision, New Horizons, Berlin
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![A young boy and a woman interacting with music blocks at an exhibit in a museum or science center, with colorful walls and informational signs in the background.]()
Science Museum Group
BeatBlocks made its public debut in the hit 2023 “Turn It Up” exhibition at both the Science and Industry Museum (Manchester) and the Science Museum (London) — the first interactive exhibit powered by our AI music-sequencing platform.
“A toe-tapping, foot-stomping exhibition.” – BBC Radio 4 -
![People playing with LEGO bricks at a tabletop game in a crowded indoor setting.]()
Edinburgh International Science Festival
BeatBlocks Live lit up the opening party of the Edinburgh International Science Festival and took centre stage in the 2024 “Power of Data” exhibition at the National Museum of Scotland, by special invitation from Creative Informatics.
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![People playing a LEGO building game at a table with LEGO bricks and white pegboards in a social setting.]()
Creative Tech Scotland Gathering
BeatBlocks Live closed out the Creative Tech Scotland Gathering with an interactive performance at the newly opened Edinburgh Futures Institute.
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![People gathered around a table playing with LEGO bricks at an event or exhibition, with colorful lighting and a DJ in the background.]()
Summerhall Lates
Hosted by Creative Informatics, BeatBlocks provided the AI-generated beats for an evening of playful exploration into creative technology. Set against a backdrop of interactive experiences, talks, and innovation in virtual production, our AI-driven music added a dynamic soundtrack to a night celebrating the future of games, film, and immersive media.
Easy setup and deployment
Fast, Reliable, Ready to Go
BeatBlocks Live is designed for seamless deployment and long-term reliability.
Compact shipping with modular design for easy transport.
Single power connection, adaptable worldwide.
Setup in under an hour—fast, easy, and hassle-free.
Remote support available for updates, content refreshes and troubleshooting.
Custom builds
Tailored Design for Lasting Impact
BeatBlocks Live is crafted for durability, functionality, and seamless integration into any environment. The design can be customised to align with brand aesthetics, themed environments, and interactive installations.
Modular, Customisable Design
Configurable stations that fit diverse spaces and foot traffic patterns.
Clean, modern surfaces with precision finishes.
Durable, high-quality materials built for continuous public use.
Branded & Themed Finishes
Custom skins, wraps, and branding to align with exhibitions and corporate activations.
Laser-etched instructions and intuitive design elements for easy engagement.
Interactive visuals and decals to enhance participation.
Turn up the Play. Drop the Beat. Build the Future.
Bring BeatBlocks Live to Your Space
Ready to transform your venue into a playground of sound, light, and creativity? Whether it's a festival, museum, or immersive event, BeatBlocks Live is built to captivate. Let’s make something unforgettable—get in touch to learn more.